Create a Great Headline Motives, Flash, Bait (MFB) VadiK Inventor Author Founder     Make People Want To Read Your Article You must create an appealing headline if you want your premium content to be read by your targeted audience.       In Digital Marketing, the headline is what gets the reader’s attention and makes people want to read your article. It creates the most powerful first impression. A weak headline will cause people to click off your article and trash your sales letter. A powerful headline will inspire people to read what you wrote.       MFB Formula Use Motives-Flash-Bait (MFB) formula to write a powerful headline.       Motives Figure out what motivates your target audience and makes them tick – behave in the way you need them to. Flash Define the star feature of your value innovation – the most distinctive, valuable, and differentiated user benefit you want to highlight.     Bait Make the readers curious – write an attention grabbing sentence that makes them want to read the article. Optional: add suspense elements to create the sense of anticipation and an intense feeling of wanting to discover what's beyond the headline.   Content Marketing Amaze Your Visitors An Easy Way to turn Business Rules into an Interesting Story Guest Posting     Analyze Open Rates and Engagement Metrics In Digital Marketing, the open rate corresponds to the percentage of contacts who opened the email, out of the number of campaigns delivered. In other words, the number of times the email is opened divided by the number of emails delivered. For internet articles and ads, the open rate is the number of clicks divided by the number of impressions. Content that engages users leads to longer time on page, lower bounce rates, and more shares positively impacts SEO. Search engines interpret these engagement metrics as indicators of content quality and relevance.   7 Ways to Increase Google Rankings and Quality Traffic Blue-Ocean Communication Great Stories The Crucial Role of Content Marketing in SaaS Product Marketing How To Market Your Web Site Effectively