① Optimize your site and individual pages for your target audience, not for the search engines.

② Apply the basics of effective search engine optimization to each individual page

③ Choose appropriate key words or phrases for each page

④ Give each page an appropriate title that includes the key word or phrase at least once

⑤ Put the key words or phrase that you've chosen in the page's title tag, meta description, and meta keywords.

⑥ Make sure your chosen key words are repeated judiciously throughout the content of the page

⑦ Label your internal text links and clickable image alt attributes as clearly and descriptively as possible

⑧ Write compelling keyword-rich copy for the key pages of your site based on your chosen keyword phrases and your target market's needs so search engines can understand how to classify your site.

⑨ Inspire organic inbound links by publishing unique and very valuable information other sites would love to share with their visitors.

⑩ Design and categorize your site architecture and navigation based on your keyword research.

Search Marketing Integration (SMI)

SMI uses traditional SEO but also combines social media marketing. Social media are playing a growing role and can create great synergy with SEO since both of these methods should be about creating great value online, delivering quality content, building trust, and strengthening your brand.

Search engines have started using Facebook likes and retweets to help determine organic search rankings. So integrating good social signals from social media sites like Facebook, Twitter, LinkedIn, and others into your internet marketing plan to achieve greater search engine rankings.