Optimize your site and individual pages for your target
audience, not for the search engines.
Apply the basics of effective search engine optimization to each
Choose appropriate key words or phrases for each page
Give each page an appropriate
title that includes the key word or phrase at
the key words or phrase that you've chosen in the page's title
tag, meta description, and meta keywords.
Make sure your chosen key words are repeated judiciously
content of the page
Label your internal text links and clickable image alt
attributes as clearly and descriptively as possible
Write compelling keyword-rich copy for the key pages of your
site based on your chosen keyword phrases and your target
market's needs so search engines can understand how to classify
Inspire organic inbound links by publishing unique and
very valuable information other sites would love to share
with their visitors.
Design and categorize your site architecture and navigation
based on your keyword research.