① Optimize your site and individual
pages for your target audience, not for the search engines.
② Apply the basics of effective
search engine optimization to each individual page
③ Choose appropriate key words or
phrases for each page
④ Give each page an appropriate
title that includes the key word or phrase at least once
⑤ Put the key words or phrase that
you've chosen in the page's title tag, meta description, and
⑥ Make sure your chosen key words
are repeated judiciously throughout the
content of the page
⑦ Label your internal text links and
clickable image alt attributes as clearly and descriptively as
⑧ Write compelling keyword-rich copy
for the key pages of your site based on your chosen keyword
phrases and your target market's needs so search engines can
understand how to classify your site.
⑨ Inspire organic inbound links by
publishing unique and
very valuable information other sites would love to share
with their visitors.
⑩ Design and categorize your site
architecture and navigation based on your keyword research.
Beware of Dishonest Guest-Post Brokers!