① Optimize your site and individual pages for your target audience, not for the search engines.

② Apply the basics of effective search engine optimization to each individual page

③ Choose appropriate key words or phrases for each page

④ Give each page an appropriate title that includes the key word or phrase at least once

⑤ Put the key words or phrase that you've chosen in the page's title tag, meta description, and meta keywords.

⑥ Make sure your chosen key words are repeated judiciously throughout the content of the page

⑦ Label your internal text links and clickable image alt attributes as clearly and descriptively as possible

⑧ Write compelling keyword-rich copy for the key pages of your site based on your chosen keyword phrases and your target market's needs so search engines can understand how to classify your site.

⑨ Inspire organic inbound links by publishing unique and very valuable information other sites would love to share with their visitors.

⑩ Design and categorize your site architecture and navigation based on your keyword research.