Landing Page Inspire desired action VadiK Inventor Author Founder   Know Your Prospects Who is your audience? What are their needs, wants, and aspirations? What makes them buy? Unless you know who your customers are, it will impossible to empathize with them and to write a persuasive copy in the voice of your prospects.     The better you understand your audience, the more you can cater to their wants and needs. In case you are selling something radically new, know how to create new desires, and focus on enthusiasts who want to purchase new technology, product, or service before anybody else.   User Interface (UI) and User Experience (UX) Design in Website Development     STAND OUT from your competition Know both your competitors and how your prospects perceive you and them.   Competitive Differentiation Web Branding     Who are you competing against? How are they succeeding? What could you learn from them? How could you benefit from them? Learn from your competitors, but don’t copy what works for them. Add more customer value and be clearly different to stand out from your competition in the eyes of your prospects... More     Inspire the Desired Action What do you want visitors to do upon reaching your landing page? Do you want them to buy something? To follow you? To sign up for your newsletter? To fill a form? To join your group? To contribute to your cause? Define the goals of your landing page. You must define what conversions mean to you to inspire the desired action and to be able to track conversions.   Sell Benefits Sell Solutions to Problems Selling by Coaching Directive Close Coaching by Example Impact Innovator Harmony Innovator UX Innovator Proactive Futurist Blue-Ocean Innovator   Slides   Sales Master   Notes