Vadim Kotelnikov    

Selling is Problem Solving Emfographics icon, emotional infographics

Find Pressing Customer Problems and Present a Winning Solution


Business e-Coach  Success 360  Kore 10 Tips


How To Sell Well: Selling is Problem Solving


Customer Success 360  Download PowerPoint presentation, pdf e-book

Creating Sustainable Profits: 9 Questions To Answer

Customer Value Proposition



Great Slogan: WOW Principle and 7 Features

Emotional Marketing

  All Businesses Are About Solving Customer Problems

"What helps people, helps business." ~ Leo Burnett

Customer Care

Customer Value Creation: Yin-Yang Strategies Download PowerPoint presentation, pdf e-book

Create Customer Value: 10 Lessons from Konosuke Matsushita

All businesses are selling solutions to problems. Your business can solve customer problems, but so can the competition. It's essential that you offer differentiated, customized, value-added solutions that meet your clients' specific needs. The ability to customize solutions differentiates your company from competition and allows you to charge premium prices for your products and services.

7 Routes to High Profits

Surprise To Win: 3 Strategies Download PowerPoint presentation, pdf e-book

Selling Is Solving Problems

All businesses are selling solutions to problems.

Problem Solving Strategies: 4 Levels  Download PowerPoint presentation, pdf e-book

Selling is about solving customer problems. Your prospective customers may be aware of these problems, or you can bring these problems to their attention. Your prospective customers may face these problems currently or they will face these problems as the situation and their needs change.

4 Types of Problems

The most successful salespeople are the ones who find pressing customer problems, identify the customerís priorities for solving those problems, and help customers solve them in a way that is convenient, cost effective, innovative and timely. When you find customersí significant, pressing problems, they will be willing to pay for solutions. Find the problems that customers want to solve the most and that you are uniquely qualified to solve, and you will have a winning combination.

Empathetic Marketing

Creative Problem Solving

The key to success is knowing how to market your problem-solving abilities so people know what you can do for them and how they can benefit by using your solutions.

Virtuoso Marketing  Download PowerPoint presentation, pdf e-book

Social Media Marketing: 10 Tips

Taking the initiative to identify and solve customer-related problems in unique value-added ways is leadership. Sales leaders open new market opportunities. To be a sales leader, you must ask yourself continuously searching questions: What problems are you solving for your customers? How do your customers perceive these problems and your solutions? How do your customers prioritize those problems? What other customer's problems you can solve? What hidden or future problems customers are not aware of?

Customers have many problems. Put your finger on your customerís problem, describe it clearly, and do it from the customerís point of view. The problem should be one the customer sees value in solving. To find out what the really pressing problems are, ask the right questions and listen before acting or presenting your solution.

Sell Benefits

Synergistic Selling: 3 Components



From the same bunch of the keys to Customer Success 360     Business e-Coach   Kore 10 Tips      Case Studies   Emfographics   Success 360   One World, One Way, icon, logo   Vadim Kotelnikov, founder of 1000ventures - personal logo     

What Makes People Buy Customer Needs Winning Customers Emotional Marketing Subconscious vs. Conscious Differentiation: 4 Steps Sales Success Retaining Customers Surprise Customers Empathetic Marketing Customer Service Customer Partnership What Makes People Buy, Why Customers Buy - Drivers Conscious and Subconscious, EMotions

Xenia Kotelnikova Contextual Value Proposition Sell benefits What Makes People Buy Risks Perceived by Customers Pricing Mistakes Barriers To Change Selling Is Problem Solving Selling Presentation: Sell Twin Benefits Emotional Marketing Contextual Customer Value Proposition - Benefit-Cost Ratio (BCR), emfographics by Vadim Kotelnikov