Vadim Kotelnikov

Emotional Marketing

Know Emotional Drivers of People

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon



Focus your emotional-marketing strategy on various emotional drives: what people want to be; what people want to do; and what people want to gain.




Emotional Marketing: Focus on Emotional Drivers of People  

Focus on Emotional Drivers

Emotional marketing works faster and better than rational marketing that focuses on product attributes. Your prospects may forget the specification of your product, but they will never forget how you made them feel.





Love your customers and they will love you back

When you hit the emotions high on the right psychology, people feel genuinely happier and becomes more receptive to your brand

  Emotional Marketing