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Brands and Brand Management What Brands Mean To The Consumer and How To Manage Brands Properly |
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By Vadim Kotelnikov, Inventor & Founder, Ten3 BUSINESS e-COACH – Innovation Unlimited, 1000ventures.com
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"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well." – Jeff Bezos |
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Your Logo
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Your logo should be:
See sample: Logo of the Ten3 Business e-Coach – Design Secrets
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Why Branding? External: Branding seeks to distinguish your company, product or service from the competition and create a lasting impression in your prospect's mind. "People want to express themselves through brands – brands express a person's personality and the people they like to be with." – Jack Trout Internal: Powerful brands increase employee satisfaction, loyalty, and achievement drive. Brand Defined According to the American Marketing Association (AMA), brand is a "name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition." Technically speaking, whenever a marketer creates a new name, logo, or symbol for a new product or service, he or she has created a brand. The Power of a Brand Marketing is not a battle of products, it's a battle of perceptions. The power of a brand lies in what resides in the minds of customers – what they learned, felt, seen, and heard about the brand as a result of their experiences over time.
Keys To Branding Your Growing Business By: Jay Lipe Shaping your brand image: To start, consider first the personality of your company. Is it sexy or sweet? Tough or tender? Is it more like John Wayne or George Clooney or Andy Griffith? And if you think all this is hooey, consider these questions: Do Marlboros really taste better than other cigarettes? Is H&R Block superior to the tax accountant down the street? No, but a big reason these companies are leaders is because they have successfully built a personality around their brands... More Brand Equity "Brand equity relates to the fact that different outcomes result from the marketing of a product or service because of its brand name or some other brand element that if that same product or service did not have that brand identification."1 It represents the marketing effects uniquely attributable to the brand and the added value endowed to a product or service as a result of past investments in the marketing activity for a brand. "Brand equity serves as the bridge between what happened to the brand in the past and what should happen to the brand in the future."1 ... More Strategic Brand Management When you have a brand that works for people, you should work the brand.
"Strategic brand management involves the design and implementation of marketing programs and activities to build, measure, and manage brand equity."1 These concepts and techniques are to improve the long-term profitability of your brand strategies. Case in Point Ten3 Business e-Coach
The
logo of the Ten3
Business e-Coach, a core component of the Ten3
branding and differentiation strategy,
was designed to meet the following criteria:
Click here to read more about "Logo of the Ten3 Business e-Coach – Design Secrets"
Differentiation – Step 1 in Building Your Brand... Differentiating Strategies... What You Must Know About Strategic Brand Management... Public Relations Marketing... Define Your Internal Core Marketing Message (CMM)... Three R's of Marketing... Three Stages of the Marketing Process... Five Components of Marketing... Credibility Marketing... Emotional Marketing... Success Story Procter & Gamble... Success Story Half.com... Success Story Coco Chanel...
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References:
Market Leadership |
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