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Corporate social
responsibility (CSR) is
a form of
international
business
self-regulation which
aims to contribute to
societal goals of a
philanthropic, activist,
or charitable nature by
engaging in or
supporting volunteering
or ethically-oriented
practices.
CSR goes
beyond individual or
even industry-wide
initiatives. It has
moved considerably from
voluntary decisions at
the level of individual
organizations to
mandatory schemes at
regional, national, and
international levels.
CSR inspires
harmony innovation.
Considered at the organizational level, CSR is generally understood as a
strategic initiative
that contributes to a
brand's reputation. As such,
social responsibility initiatives must coherently align with and be
integrated into a business model to be successful. With some models, a
firm's implementation of CSR goes beyond compliance with regulatory
requirements and engages in
proactive-futuring actions that further some social
good, beyond the financial interests of the firm and that which is required by
law.
Furthermore, businesses may engage in CSR for strategic or ethical purposes.
From a strategic perspective, CSR can contribute to firm
profits. In part, these benefits accrue by
increasing positive public relations and high ethical standards to reduce
business and legal risk by taking responsibility for corporate actions. |