Glossary: Master Keys | Thinking

 

  

 
   

6Ws

 

  

 
   

Why, What, Who, How, Where, When

 

  

 
 

6Ws stands for Why, What, Who, How, Where, When.

Master Key To Success 360

The 6Ws model is a master key to success 360 in any area of life or business where change is to be implemented.

  6Ws Self-Coaching Questions: Why, What, Who, How, Where, When

 
6Ws of Business Growth  

Communication Tool

The 6Ws model is also a great communication tools. It helps explain prospective partners the essence and the success strategy of a complex business or project.

  

 
   

Some Other Applications of 6W's

 

  

 
Vadim Kotelnikov inspirational speaker, holistic thinker

As a holistic thinker, I use the 6Ws structure in its entirety – Why, What, Who, How, Where, When – whenever possible.

~ Vadim Kotelnikov

  

Coaching by Example

I both practice and preach the 6Ws model as an effective way to think holistically, to implement change systemically, and to design innovations harmoniously.

 		 

 
 

Thinking

The holistic 6Ws structure makes it easier to streamline your both conscious and supraconscious thinking.

 

Mega-Thinker

Superconscious Thinking

  

 
 

Storytelling

6ws stands for 6 word story, which is a form of storytelling that involves writing a complete story using only six words. This format challenges writers to be concise and creative in their storytelling.

  

Speak Impactfully

Use Right Words

Elevator Speech

Elevator Pitch

  

 

 
 

Lean Six Sigma

6W is a logical approach used in Lean Six Sigma projects in order to guarantee that a problem or topic under discussion is analyzed from all the relevant perspectives.

  

Holistic Thinking

Six Sigma

Six Sigma at GE

  

 
6Ws of the Kaizen Wheel  

6Ws of the Kaizen Wheel

Why do you want to improve continuously? Be passionate about what you do and your target audience and strive to create increasingly higher value for your beloved ones whoever they are – family, friends, community, customers, partners, peers, sponsors, investors... More

  

 
 

Innovation

The 6W's structure helps measure R&D and innovation by defining the right indicators and measurement for research, development and innovation.

  

Innovation System

80/20 Principle

Innovation Portfolio

  

 

 

 
   

The Origin of 6W's

 

  

 
 

The 6Ws model grew apparently out of the ancient Chinese 5Ws I-Ching advice on how to turn opportunities to your advantage.

The sixth W – 'Why' – was added to I-Ching's 5Ws to provide a purpose.

   5Ws I-Ching Advice: how to pursue opportunities

 

 
   

The poem on 6Ws by Rudyard Kipling, the author of 'Mowgli'

 

  

 
 

I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.
I send them over land and sea,
I send them east and west;
But after they have worked for me,
I give them all a rest...