What Drives and Colors our Thinking and Behavior




Unconscious core values operate automatically largely out of our awareness. They are not specific to any particular situation. Being at the root of our perceptions, they color what we think or do in every situation.



"The conscious mind may be compared to a fountain playing in the sun and falling back into the great subterranean pool of subconscious from which it rises."
Sigmund Freud





Top 10 Unconscious Values

A summary of the findings of researchers from various cultures


The desire to set yourself free and express your unique abilities, talents and expertise

The desire for power in order to have more opportunities to apply your talents

The quest for spiritual growth and more knowledge

The desire to make or save or spend money

The need for appreciation and recognition

The need for love and friendship

The desire to care about your dear ones

Sexual fulfillment

Security and order

Honoring tradition








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Cultural Intelligence

Cultural Intelligence (CQ)  Download PowerPoint presentation, pdf e-book a new domain of intelligence that has immense relevance to the increasingly global and diverse workplace >>>

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