technologies have also shown that the unconscious mind
of the consumer is the driving force in how and
If over 90% of the decisions of your
prospects are driven by their unconscious mind, would you, as a
marketer, focus your efforts on the subconscious or the other 10%?
Leading companies realize this and
target the subconscious mind in their marketing campaigns. Nike’s
slogan “Just Do It.” is a good example. It’s catchy and triggers a
bunch of positive associations such as achievement, power, optimism,
use intriguing and
persuasive words such as 'imagine' or 'discover' that tap into
values and desires, no matter what they are. Once people see
wealthier, freer, or whatever else you promise, they subconsciously
talk themselves into buying.