What is Corporate Culture?
"A company's culture is
often buried so deeply inside rituals, assumptions, attitudes, and values that
it becomes transparent to an organization's members only when, for some reason,
~ Rob Goffee
Culture refers to an organization's
values, beliefs, and
behaviors. In general, it is concerned with beliefs and values on the basis
of which people interpret experiences and behave, individually and in
become operationalized when
executives articulate and publish the values of
their firm which provide patterns for how employees should behave.
with strong cultures achieve higher results because employees sustain focus
both on what to do and
how to do it.
❸ Discouraging Culture:
values; lack of trust; blame culture; focus on problems, not opportunities; diversity is not
celebrated; failures are not tolerated; people lose confidence in their
leaders and systems...
Do you want to encourage extraordinary
performance from your people? Do you want them to do great things? If yes, then you must create an
The Art of War, Sun Tzu
Competitive philosophy is described by Sun Tzu
as "The Way" or "The Path." In business, it is called "corporate culture"
or, as an focus, the "company mission." Your core as competitor is your
competitive philosophy. A clear philosophy makes decision-making easier.
Philosophy guides everything else you do in competition. Nothing is as
important as having the right way of thinking. A competitor with a strong
philosophy is a strong competitor. Understanding your competitor's
philosophy allows you to predict them.
or continuous improvement, is an integral part of corporate culture. It
requires continuous both conscious and sub-conscious thinking about
improvements from everyone. Nurturing and effectively integrating
into corporate culture is not easy. It requires a sustained effort. But, as
has demonstrated, it offers a more
sustainable competitive advantage...
intelligence (CQ) is your capability to grow personally through
continuous learning and good
understanding of diverse cultural heritage,
and values, and to deal effectively with people from
background and understanding...
from Jack Welch
corporate values are so important to the company, that
Jack Welch, the former legendary CEO of the company, had them inscribed
and distributed to all GE employees, at every level of the company.
The sum is greater than its parts at GE as
both business and people
diversity is utilized in a most effective way. A
major American enterprise with a diverse group of huge businesses, GE is
steeped in a
learning culture and it is this fact that makes GE a unique company.
Jack Welch puts it: "What sets GE apart is a culture that uses
diversity as a limitless source of
opportunities, a storehouse of ideas whose breadth and richness is
unmatched in world business. At the heart of this culture is an
understanding that an organization's ability to learn, and translate that
learning into action rapidly, is the ultimate
competitive business advantage."