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Filling the Emerging Market Need
OneShift is an online jobs network for the
casual, part time, shift work and flexible workforce. OneShift's
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business model
is based on the new global trend: people are always looking for change and
the next thing, while businesses are shifting towards more flexible work
arrangements.
The
Founder
At the age of 23,
Genevieve George, the founder and CEO of OneShift, is a world-famous and
an award-winning
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entrepreneur.
She is a great example of a young,
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energized,
vibrant and
confident Australian female entrepreneur who wants to grow her business
into a big global company. Her quest to impact society and adventurous
spirit is admirable.
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6+6 Drivers
for Entrepreneurship
Gen George was just 21 years old when she came
up with the OneShift business idea while while she was backpacking in
France. Many of the people who were staying at her hostel needed to find
short-term odd jobs to support their travels. George helped to organize
people with jobs. This experience inspired her and she invented the OneShift
concept.
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How To
Discover Opportunities
Genevieve implemented her idea when she
returned to
Australia and persuaded her father to
invest.
“I’ve always had a job ... because my family
had this mentality that if you want to go to the movies on Friday night,
you’ve got to go earn some money to do it,” George says.2
“Getting an allowance from my dad was never ever going to happen to myself
or my siblings, so getting him to
invest in this business was interesting. We were on a plane to Melbourne
– I planned it so he couldn’t escape – and I had written a
business plan, which is actually hilarious to look at now. I showed him
what we’d done, that we had 300 uni students using it and some clubs, so we
started debating and arguing, and by the time we landed in Melbourne, he’s
like ‘this might actually work’.”
Rapid
Growth
OneShift was launched with a Wordpress site in
June 2012 and quickly gained traction. After two years of operation,
OneShift supported over 336,000 job seekers and 33,000 businesses across
Australia and New Zealand.
In October 2013, the Sydney-based technology
start-up secured a $5 million investment from recruitment company
Programmed. Programmed took a 27.5 % stake, implying an $18.2 million
valuation for the business. The remaining 72.5 % is held by George and her
family.
Value
Created for Job Seekers
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How To Create Greater
Value Online
OneShift is an online job network which
matches people with jobs, employees with employers. This can be anything
from one-off shifts, casual work or permanent employment. OneShift allows
employees to market themselves through pictures, video introductions and
very visual profiles.
The flexible recruitment model allows
people to find short-term jobs, try new things and pick up new skills over
different jobs. Having access to the odd-job market and being visible
to employers means people don’t have to stay in one role for so long.
Company leaders want to create a flexible
lifestyle for people. Their
strategic plan is to have a job seeker get on a plane, land in a new
place and find a job as well as a place to stay.
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Customer
Care
Value
Created for Recruiters
Businesses using OneShift can be pro-active
when it comes to recruitment. Unique matching system gives them access to
all their job candidates. Employers can see a job seeker's availability,
skills, qualifications and location before the interview.
The number one thing recruiters find
themselves frustrated with is the time wasted waiting for applications to
come in. For recruiters, the genius behind One Shift is it allows them to be
proactive about recruitment. They can view and search candidate profiles to
contact the people who are most suitably matched for the roles to be filled.
OneShift can help employers get positions
filled within minutes. The star-rating system also allows a business to see
the reviews given by previous employers to job seekers.
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Revenue Model
Employers looking for workers can post a job
ad for $30 for 15 days.
Both job seekers and businesses can sign-up
for free. Workers, who are typically 18-34 years old, can sign up for free
and are able to specify the type of work they are interested in.
Using
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Social Networks
Workers can connect with friends via
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Facebook.
This allows job seekers to see which businesses they may have a connection
with and enables businesses to verify someone they are interested in.
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Social Media Marketing:
10 Tips
References:
1.
OneShift To Take Its Flexible Recruitment Model To U.S.,
Jason Lin
2.
OneShift founder Gen George on life, Caitlin Fitzsimmons
3.
Video interview with Gen George, The Australian
4.
Inside startups with Genevieve George, Inside Enterprise |
