brand attributes –
your brand name,
logo, image and letterhead – before communicating with your
market. Create and continuously express your corporate
mission, slogan and
through relevant online channels. Deliver crisp communications
supporting your corporate vision and mission.
Develop, implement and keep updating
online marketing strategies. They should include development of
customer-focused website, search engine optimization (SEO),
content marketing and amplification,
social media marketing, and influencer strategy.
Social Media Marketing:
Focus on satisfying
needs of your target audience – describe
to problems, present
Deliver Great Value
To Your Target Audience
Today, people don’t want to be just informed, they want to
participate, socialize, exchange views and shine. So give them
what they want. Social media, for instance, is a great way to
establish your brand. Just don’t push it, deliver the value your
brand is associated with.
If you sell something online, create a well-crafted landing page
design: highlight your unique selling proposition (USP)
and then focus everything on one primary call to action (CTA).