Short Definition

Shock Therapy is an eye-opening performance that transforms perceptions.

Longer Definition

Shock Therapy is a quick and powerful eye-opening action used in psychiatry, communication, marketing, transformational leadership, and economic development.

Psychiatry

Shock therapy describes a set of techniques used to treat depressive disorder or other mental illnesses.

Shock Therapy Communication

Shock therapy is a high-impact communication tactic or maneuver that is used by proactive influencers  in their eye-opening speeches, radical-change campaigns, disruptive value proposition, blue-ocean marketing strategies, or deal negotiations.

Leadership

In transformational leadership, shock therapy is a revolution from the top that begins with defrosting the status quo in a bold eye-opening way. A "revolution from the top" is a transformational change or reform initiated by existing leaders or authorities, rather than through grassroots movements or popular uprisings.

Examples

▪ Jack Welch launched a revolution from the top and transformed GE.

▪ In Saudi Arabia, reforms were introduced by the monarchy to transform the country's structure and governance.

▪ In the USA, Donald Trump as the 47th President, used shock therapy many times as a key element of his Trampformational Leaderships (Trumpsip) approach to "Make America Great Again" (MAGA) and transform international relationships.