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Radical Organizational Change
In
situations when timing is
critical to success, and
companies must get more
efficient and productive
rapidly, revolutionary change is
demanded.
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When faced with market-driven
urgency, abrupt and sometimes
disruptive change, such as
organizational transformation,
dramatic downsizing or
reengineering, may be required
to keep the company competitive.
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Swinging too far to
revolutionary extreme may create
"a
corporate culture that is so
impatient, and so focused on
change, that it fails to give
new initiatives and new
personnel time to take root,
stabilize, and grow. What's
more, it creates a high-tension
environment that intimidates
rather than nurtures people,
leaving them with little or no
emotional investment in the
company," warns Mark Stevens,
the author of Extreme
Management.
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