Google processes over
40,000 searches per second.
With numbers like that, your SEO
efforts need to be pulling their weight. One of the most important
aspects of your business is your logo – it signposts your company,
builds brand recognition, and even drives customer loyalty.
But did you know it can be a valuable
SEO tool as well? HTML tag logos to alt text, everything counts. So
how exactly can you optimize your logo for SEO?
Here are five tips to SEO optimize your logo heading.
Make it Scalable
over 4.5 billion mobile phone users worldwide. That's almost 60%
of the world's population. Numbers like that make accommodating
phone users not just a nice-to-have, it's essential for your
With this in mind, you should make
sure your logo design is scalable. This means it should be easy to
size and view on both desktop and mobile devices.
Logos that are too intricate or busy should be avoided, lest the
detail gets lost at smaller resolutions. If in doubt, make use of
logo templates like those found at
Adobe Spark's free logo designer.
You should also ensure you're using
the right file type—preferably a vector—to ensure your logo looks
clean and crisp no matter the size of the screen it's viewed on.
Optimize the File Name
Google crawls everything on a page.
This includes the file name of an image. When saving your file, you
should be mindful of this.
Ensure the name of your business is
included front and center in the file name of your logo. You can
also use a few related keywords to further optimize it. Just ensure
you don't go overboard; keyword stuffing is out of favor with Google
and can cause your site to be penalized.
Optimize the Alt Text
Image and video content should always
include alt text. Alt-text is alternative text that describes the
content of the media file. It benefits screen readers used by
disabled people but has the added benefit of boosting your SEO as
When uploading your logo file, always
make sure to include alt text. You should also ensure that the alt
text is optimized for your business-specific keywords. Just make
sure not to slip into keyword stuffing. Your alt text should be
clear, relevant, and readable, first and foremost.
Use Schema.org Markup
Schema.org is HTML Organization markup
intended to signpost specific content for Google and other search
engines. You can essentially tell search engines specifically how
you want your content to be represented in SERPs.
Schema.org is simple to implement. You simply add specific values as
metadata to the relevant HTML tags. To
signpost a logo, for example, you'd add the item prop markup to
your logo's HTML image tag.
Properly Tag Logos
The introduction of HTML5 came with a
lot of benefits. One of them was the ability to better understand
markup semantically. Semantic markup essentially tells search
engines how to understand the content of your page in context.
All your code should be semantic, and
that includes your logo. The use of "header" and "h1" tags should be
a given. You should also ensure any navigation elements are given
the same treatment.
Optimize Your Logo Today
should extend to every aspect of your business, including your logo.
From tag logos to optimizing your file name, now you know everything
there is to know about optimizing your logo for SEO.
Want to learn more about business
success? Check out our e-coaching services today and see how we can