Customer Success 360


Sales Success


VadiK teachings Vadim Kotelnikov

Customer Loyalty

Benefits and achievement strategies

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon


Customer Loyalty  

Delighted and loyal customers will return for follow-on business without considering alternatives of comparing the competition. Though, there is a number of factors that influence customers' decisions to remain loyal, true loyalty is based on your company's continuous delivery of superior value. Customer loyalty is a major contributor to sustainable profit growth.




80/20 Principle of Higher Profits

Increased brand loyalty by 1% can increase your profitability by 4%.





Vadim Kotelnikov advice quotes

Love breeds Love. Love your customers and they will love you back.

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo    Business e-Coach    Innompic Games icon






To win customer loyalty, you must first satisfy your customer repeatedly. According to 80/20 Principle, loyal customers – the top 20% of total customers – usually account for more than 80% of your sales and profit growth.


Edward Deming advice quotes

Profit comes from repeat customers that boast about your project or service and that bring friends with them.

Edward Deming



In highly competitive markets, there is a big difference between satisfied customers and completely satisfied – or loyal – customers. The former, if they have a choice, can easily switch to another supplier.

Loyal customer would stay longer with your company and recommend its services to others. Thus you should rather be concerned than pleased if, according to your surveys, majority of your customers fall into the satisfied category. Turning them into loyal customers through building customer relationship and delivering superior value should be your prime task.  >>   Example

Love for customer quotes Vadim Kotelnikov, differentiate from compeitors, photogram Irina, pigeons


Michael Dell advice

It's our goal to know our customers' needs as well as or better than they do.

Michael Dell

Dell Inc.



Konosuke Matsushita advice quotes

Company’s vision must be driven by the aspirations of its customers.

Konosuke Matsushita




Main Benefits of Customer Satisfaction

▪ Customers stay with your company longer and deepen their relationship with you.  >>>

▪ Customers demonstrate less price sensitivity.

▪ Customers recommend your company's products or services to others.





Satisfy Your Customers

Customer satisfaction is a critical component of your sustainable profitability and growth. To make make customer service an essential part of your corporate culture and produce empowered and motivated employees who are committed to ever higher standards of customer service and satisfaction you must demonstrate continuously that in your company's order of priorities, customer service comes before all else. You must develop a system for collecting customer satisfaction data and relaying this information to those responsible for value creation, and develop a system that rewards people for customer-driven innovation and building and maintaining customer relationships... More



Customer Care

Retain Customers

Customer Experience

Customer Care 

Benefits of Customer Satisfaction

Customer Experience Management

Lufthansa: Customer Dissatisfaction Story

Customer Relationships

3 Dimensions





Loving Customer Relationships

Love your customers. If you ignore them, they will very quickly ignore you, and leave. If you focus more attention towards post-acquisition customer engagement, you will enjoy cumulative benefits: the customer base, revenue and cash flow will keep increasing,  while the  pressure off acquisition as the sole driver of growth will be taken off.


Happy Business 

Innovation is Love

Loving Customer Relationships

Customer Experience Journey as a Love Story






Learn from World-Changing Firms




Konosuke Matsushita advice quotes

Don’t sell customers goods that they are attracted to; sell them goods that will benefit them.

Konosuke Matsushita



Michael Dell advice

When you delight your customer – consistently – by offering better products and better services, you create strong loyalty.

Michael Dell


Jeff Bezos story lessons quotes

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

Jeff Bezos