Differentiation Strategies


Kevin Lane Keller, the author of Strategic Brand Management, lists the following advantages of strong brands:

Great Slogan: WOW Principle and 7 Features



Case Studies Procter & Gamble

At Procter & Gamble, branding is almost everything. In the age of the Web, P&G turned the Internet into a device for listening to customers and for experimenting with its brands... More



Vadim Kotelnikov advice quotes

In today's overcrowded marketplace, being just excellent is not enough. You must be remarkable and rememberable.

Vadim Kotelnikov


Charles Schwab advice quotes

Two of the smartest moves I've ever made were putting my name on the company and my picture on its ads.

Charles Schwab

Schwab Inc.