Customer Success 360   How To Achieve Customer Satisfaction 7 Rules   Vadim Kotelnikov     Don't treat customer satisfaction as a have-to-do work, treat it as a passionate, creative, exciting and rewarding journey. Vadim Kotelnikov            ① Empathize with your customers ② Reduce the risk for your customers, especially first-time buyers ③ Give your customers more than they expect ④ Personalize your offer and tailor it to your customer's needs ⑤ Care about your customers, build a customer-focused culture, provide great after-sales support ⑥ Listen to your customers, observe them using your product to understand what could be improved ⑦ Build loving customer relationships              Articulated customer dissatisfaction is an entrepreneurial opportunity for value innovation. Vadim Kotelnikov         Customer-focused Culture Service-Profit Chain Impact of Customer Satisfaction and Dissatisfaction Benefits of Customer Satisfaction Loving Customer Relationships Surprise Customers To Retain Them Measuring Client Satisfaction Customer Satisfaction Illusion and Trap