Build Loving Relationships with Customers, White Marketing

Build Loving Relationships with Customers

Love your customers, and they will love you back

Your long-term loving customer relationships will produce an endless chain of great rewards for both your soul and your revenue streams.

Think beyond mere customer service or customer retention to build dynamic synergy with customers and generate greater benefits. Strive to delight your customers throughout the entire relationship journey, evoke positive emotions, love your customers to get them to love you.

Design customer value journey, customer relationship, and customer experience as an endless love story.

Love Your Customers

Innovation is Love

Happy Business

7 Routes to High Profits

Customer-driven Innovation

Love for customers is the springhead of the cascade of innovations and the river of revenues.

Love-driven Value Creation

If you do love your customers, care about them and strive to make their life happier, more fulfilling, comfortable and joyful, you’ll invent wonderful things for them. You’ll become a passionate and relentless value innovator and keep creating new great things your customers will love. >>>

Build a customer-focused culture of creative dissatisfaction to involve all your people in the journey of creation of increasingly higher customer value.

Value innovation is an innopreneurial way to tell customers 'We love you'.

To truly understand someone,
you must become the person you want to understand.

Customer Satisfaction

Benefits ▪ Impact

Smart & Fast

Customer Success 360

Click

Love breeds love
− if you love your customers, they will love you back.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker

Love-driven White Marketing

White marketing is about appealing to the white forces in people's heart and mind in a creative way ‒ as soon as you can distinguish between white and dark fighters in your own heart and mind. Fortunately, they are easy to distinguish: the white fighters are those who are driven by unconditional love towards others... More

How To Achieve Customer Satisfaction: 7 Rules ▪ Measuring Client Satisfaction

Don’t sell customers goods that they are attracted to;
sell them goods that will benefit them. >>>

Konosuke Matsushita

Panasonic

Love-driven Selling

Don't be a seller, be a helper. Don't push, pull. Listen to your customers, ask empathetic questions, and strive to understand which solution would benefit them most.

Look for a sweet person. Forget rich.

Estee Lauder

Empathy means setting aside your opinion in order to learn what actually is true that people aren’t conscious of.

Tom Kelley

IDEO

Loving Customer Relationships

Care about your customers. If you ignore your customers, they will very quickly ignore you, and leave.

If you focus more attention towards post-acquisition customer engagement, you will enjoy cumulative benefits: the customer base, revenue and cash flow will keep increasing, while the pressure off acquisition as the sole driver of growth will be taken off.

Show your existing customers more loving if you want them to love you back. Word of mouth marketing can transform your business if you give your customers a product they love and a delightful experience. Long-term delighted customers will become your brand proponents, doing lots of your marketing and sales work for you. They will also be more forgiving if things go wrong.

Customer Success 360
PowerPoint slides
for teachers, trainers, speakers
−
all those who teach others how to achieve customer success

Customer Experience as a Love Story ▪ Empathetic Marketing

Love breeds love − if you love your customers, they will love you back.

Vadim Kotelnikov

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