Over 1,000,000 new web-sites are created every day

In the → modern information age modern information age, information overload is experienced as distracting and unmanageable information such as email spam, email notifications, instant messages, Tweets and Facebook updates in the context of the work environment. → Social networks and → social media marketing practices have resulted in “social information overload”, which can occur on sites like → Facebook, and technology is changing to serve our social culture.

The average consumer receives more than 5,000 commercial messages a day. For instance, EU countries broadcast well over 10 million TV commercials a year.

Massive amounts of information that might not be entirely accurate distract and negatively impact productivity and decision-making.