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Value Add in Your Products and
Services as a
Differentiator
It is the value add in your products and
services that differentiate you from your
competitors. Identifying and optimizing the
value stream of your
products and processes is a powerful tool to improve your manufacturing
operations...
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Providing Customers with More Value-Added
(MVA)
As Michael Hammer puts it, "The more help you provide
your customers to fill that gap, the more value you add to them, which, of
course,
differentiates you from your competitors."...
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10 Commandments of Innovation
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Be different.
Differentiate yourself and your product...
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Innovation Is
Love
Creative Marketing
How are you going to stand out from
competitors?
Apart from cutting edge products you need
design and implement cutting edge marketing strategies.
Yes, traditional marketing techniques can
deliver average results, but "out of the box" solutions can make wonders.
Creative
marketing will help you generate the results you’ve been looking for.
Unique original low-cost marketing ideas can help you grow your business
tremendously. Innovative marketing strategies can move your brand quickly
from an intriguing concept to a household name...
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Focus on
Emotional Drivers
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Customer
Value Proposition
Harnessing the Power of
Psychology
You don't need a degree in psychology to
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compete successfully
in the marketplace,
but you do need some way to figure out the
different styles of interaction different people prefer to use.
People tend to lead their decision-making
process decisions with one of the four functions:
intuition,
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thinking,
feeling, and sensing. Vividly differentiated differences that are anchored
to a product and engage the above functions can enhance memory of your
current and prospective customers...
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Increasing Customer
Value-added through Virtual Integration
"The more you do for customers, the more of
their work that you undertake, the harder it is to find the line that
separates you from them," writes Michael Hammer. "Companies that perform
more of their customers' work in order to differentiate themselves from
their
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competitors and earn higher margins are, in effect, integrating
themselves into their customer's operations...
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Blue Ocean
vs. Red Ocean Strategy
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Virtuoso
Marketing
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