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Market your startup company
itself before you start
marketing your innovative
product
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To market your venture effectively to
prospective partners, you must be a passionate visionary, smart and
witty,
charismatic and
impactful presenter, an engaging storyteller, and an
extraordinary charmer.
Figure out what sets you apart from
your competition, create a great differentiating slogan and a
compelling story. |
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Share your compelling story
enthusiastically in all your
business communications and
sales materials. Publish it
prominently on your website and
at social media pages.
Tell your story with passion and
a visual information map. And
have a great sense of humor.
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Competitive
Differentiation
It is important to determine where you
stand in the highly competitive marketplace, the mindshare you
desire to own, and what makes your offerings better,
different, faster, cheaper, and/or more valuable than your
competition. |
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There are three creativities:
creativity in technology, in product planning, and in
marketing. To have any one of these without the others is self
defeating in business. |
Akio Morita |
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Most organizations spend their
time marketing to the crowd.
Smart organizations assemble the
tribe. |
Set Godin |
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If you
leave out the
emotional content, you may have
the best specifications in the world
but people may not buy your product.
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Tom Kelley
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