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“Brand is the sum total of how someone perceives a particular organisation.
Branding is about shaping that perception.” ~ Ashley Friedlein
“A brand is the promise of an experience.” ~ Alexander Isley
“A brand is a promise. A good brand is a promise kept.” ~ Muhtar Kent
“Brands are built from within … [they] have very little to do with promises
made through advertising. They’re all about promises met by employees.”
~
Ian Buckingham
"Your brand is a story unfolding across all customer touch points.” ~ Jonah
Sachs
“Your brand name is only good as your reputation.” ~ Richard Branson
“A brand is no longer what we tell the consumer it is — it is what consumers
tell each other it is.” ~ Scott Cook
“Positioning is finding the right parking space inside the consumer’s mind
and going for it before someone else takes it.”
~ Laura Busche
”Design is the silent ambassador of your brand.” ~ Paul Rand
“If you don’t give the market the story to talk about, they’ll define your
brand’s story for you.” ~ David Brier
“Of all the things that your company owns, brands are far and away the most
important and the toughest. Founders die. Factories burn down. Machinery
wears out. Inventories get depleted. Technology becomes obsolete. Brand
loyalty is the only sound foundation on which business leaders can build
enduring, profitable growth.”
~ Jim Mullen
“Branding is the process of connecting good strategy with good creativity.”
~ Marty Neumeier
“Define what your brand stands for, its core values and tone of voice, and
then communicate
consistently in those terms.”
~ Simon Mainwaring
“Your culture is your brand.” ~ Tony Hsieh
“The heart of building a market-focused culture is to create an employment
brand that is consistent with the customer brand.” -H. Rao & R. Dewar
“Your
personal brand is a promise to your clients… a promise of quality,
consistency, competency, and reliability.”
~ Jason Hartman
30. “Brand yourself for the career you want, not the job you have.” -Dan
Schawbel
31. “Passion is personal branding fuel.” -Dan Schawbel
32. “Personal branding is not about you. It’s about putting your stamp on
the value you deliver to others.” –William Arruda
33. “If you want to build a personal brand, make sure you spend time
building an audience.” -Mario Peshev
34. “Your personal brand determines the kind of leadership influence you’ll
provide.” -Israelmore Ayivor
35. “No one will follow you if you don’t know where you are going.” -Jack
Trout
36. “The success of your personal brand is hooked to your character, not
your brand tangibles” -Bernard Kelvin Clive
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