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														Brand is 
														a 
synergistic 
														combination of its
attributes 
 (name,
logo,
	
	slogan,
	
	value mantra, design, etc.) and the reputation that
	
	differentiates a firm or a
	person from others, or a product/service for those of
	
	competition. 
 
				
	Technically speaking, whenever you 
	create a new 
name,
logo, or symbol for a new product or service, 
	you have created a brand. 
Brand Attributes 
Brand Attributes represent the essence of the 
brand, portray a company's brand characteristics, and differentiate it from its 
competitors in the eyes of customers... 
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														Brand Appeal 
												
												Brand Appeal is the power of 
												attract, please, stimulate and 
												interest both prospects and 
												repeat 
												
												customers...
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												Web Branding 
														
														Web Branding is a 
														crucial aspect of 
														
														
														digital marketing 
														and solutions, including 
														web development,
														
														content marketing, 
														SEO, SMM, and online 
														campaigns... 
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												Brand Equity 
												Brand Equity represents the 
												marketing effects uniquely 
												attributable to the brand...
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