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Strategic Business Design vs. Traditional Design
Strategic business design deals with a "big
picture", traditional design deals with a "small picture".
Traditional definitions of design tend to
focus on creating discrete solutions − be it a
product, a service, a process, or customer experience.
Strategic business design is about applying
some of the principles of traditional design and
futures thinking to "big picture"
systemic challenges like a
balanced business system, a
business model, and
business growth.
Strategic business design is a powerful tool
of
Strategic Management and
strategy formulation. It is
as an effective way to bridge
innovation,
research, management and
design based
on the analysis of external and
internal
trends and data. It defines how strategic challenges are to be
approached, helps deliver more complete,
harmonized, and resilient business systems, and identifies
entrepreneurial opportunities for
action.
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