Forging an emotional
connection with constituents is another critical component
of brand humanization. Inspire positive emotions. People
forget what is said easily, but they will never forget how
your brand appeal made them feel.
Why
Branding Is So Important
External: Branding seeks to
distinguish your company, product or service from the competition and create
a lasting impression in your prospect's mind.
Internal: Powerful brands
increase
employee
satisfaction, loyalty, and achievement drive.
Product
branding involves creating a
unique identity and
value proposition for a
specific product, giving it a
standalone presence in the
market. To achieve an
identity in the market place, the
creation of the
product name should be
treated as a live-or-die
decision.
