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Defining goals
and outputs |
Designing
products, services, and experiences for today’s world |
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Empathising with customers |
Putting
yourself in the shoes of the consumers |
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Looking to
the edges as a source of inspiration |
Looking at
lead and lag users to expose user needs and analogous systems to
show opportunity areas |
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Relying on
personas,
simulation games and
beta-testing of
prototypes to bring abstract concepts to life |
Helps make
user needs and product ideas tangible which, in turn, helps
potential users react to
prototypes and provide useful feedback. |
|
Looking
back to look forward |
Being
guided heavily by stories from the users that provide data points
about the past |
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Collecting
and clustering signals |
Looking
to “tail” users and analogous systems for insights and inspiration |
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Forecasting two curves |
Thinking
about how insights from
extreme users can translate to more mainstream user groups |
|
Divergent and convergent thinking |
Ultimately
converges to a concrete concept that is tested, finalized, and
brought to market
|
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Revealing
unexpected possibilities |
Generating
a lot of observations, insights, and ideas throughout the divergent
stages of the process. |
|
Playing
simulation games |
Gaining
deeper customer insight and developing creative solutions to meet
diverse customer wants and needs |
| |
Integrated Art and
Science
When merged together, iterative design thinking and scientific methods help us
to explain and predict
trends, to develop a better understanding of the world and act within it
more effectively...
More |
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INNOBALL-assisted Business Design Process
Play INNOBALL
(Innovation Brainball) simulation game with the most promising 'What
If?' scenarios. Powered by KoRe 10 metaphoric innovative thinking
tools (10
KITT), Innoball engages and synergizes all the four types of
design thinking: abstract, generative, concrete and analytical...
More |
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Futures Thinking and Design Thinking
Futures Thinking can feed into Design Thinking. Divergent and convergent
phases of the Futures Thinking process produce a series of scenarios, which
illustrate multiple options for what the future might be. The end-point of the Futures Thinking process can be
seen as the starting point for the Design Thinking process. You can
then create product concepts and designs for any one of these future
scenarios...
More
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