Trend Spotting Tips - how to spot trends for product design IDEO

Trend Spotting Tips

Browse, constantly search for new ideas and inspiration: make constant browsing of journals, books, newspapers and Internet your habit and an integral part of your corporate culture. Browse the aisles at your favorite bookstore and make a practice of looking at sections you've never checked out before.

You'd be surprised at how much you can learn about the latest trends by scanning titles and book jackets.

Trend Watching

Anticipation Skills

The history of discovery is full of creative serendipity.

Tom Kelley

IDEO

② Look Wider

Don't focus too much on your competitors – spend as much time learn from noncompetitive industries as well. Knowing the start of the art or the soon-to-be state of the art in one industry can give you a jump in your chosen field.

Digital Marketing Trends

Packaging Design Trends

Futures-Thinking Questions

③ Observe People

Observe customers and noncustomers, especially enthusiasts.

Innovation

Product Design

④ Build Bridges

Build bridges from one department to another, from your company to your prospective customers, and ultimately from the present to the future.

Build Synergies

Anticipate Change

PTASAS Model

You’ve got to worry about what’s coming up to stay ahead of the curve.

Philip H. Knight

HIGHERsight rapid learning course by VadiK trend watching

Develop HIGHERsight

Insight focuses on here-and-now.
Highersight focuses on the future.

Develop Highersight to be able to
see higher and farther,
anticipate better, and
understand that others can't.

⑤ Make Ideation a Habit

Live innovation: get involved in many innovative projects to acquire a unique perspective on the future, get a sense of the holistic nature of change, and learn how things evolve.

Innovation is Love

InnoBall

KoRe Innovative Thinking Tools