DESIGN THINKING adaptive and proactive: benefits, process, tips

Design Thinking

Inventing great customer experience

The Goal of Design Thinking

The goal of design thinking is to liberate people from the standard processes and to encourage them to focus on human needs instead in order to create improved products, services, customer experience, and work culture.

Customer Experience as a Love Story

Customer-driven Innovation

New Product Design

Design customer value journey, customer experience, and customer relationship as an endless love story.

~ Vadim Kotelnikov

If you want to be successful, start with establishing the culture of love for customers.

The rest will follow.

You’ve got to start with the customer experience and work backward for the design and the technology.

Steve Jobs

Design Thinking Defined

Design thinking is a design and innovation methodology that provides a solution-based staged approach to identifying and solving consumer-related problems.

Design thinking refers to the cognitive, strategic and practical processes by which design concepts (proposals for new products, customer experiences, buildings, machines, etc.) are developed by designers and/or design teams.

Design Thinking Approaches

Integrated Art and Science

When merged together, iterative design thinking and scientific methods help us to explain,predict or create trends, to develop a better understanding of the world and act within it more effectively.

Great businesses inspire employees by amazing opportunities and customers by exciting experiences.

~ Vadim Kotelnikov

Benefits of Design Thinking

Design thinking can help you develop a better customer experience, a new product and/or service, process, or even reinvent your entire business or personal life.

Design thinking helps entrepreneurs, intrapreneurs and managers to create more user-centered products and services, and to spawn desirability in customers. Design thinking is also a great tool for creating outside-the-box solutions to various complex problems and challenges that occur around us in life and business.

Benefits of Design Thinking

Business Design

Strategic Business Design

Design Thinking Approaches

Empathize with your customers: Put yourself in the shoes of the consumers.

Look to the edges as a source of inspiration: Look at lead and lag users to expose user needs and analogous systems to show opportunity areas.

Forecast two curves: Think about how insights from extreme users can translate to more mainstream user groups.

Design Thinking Approaches

How To Make Design Thrive in Your Organization

Customers' Perception of Value

Home Office Setup

The Process of Design Thinking

The process of design thinking is a series of steps for gaining insights, setting objectives, generating options, testing strategies, and getting feedback.

Play INNOBALL (Innovation Brainball) simulation game with the most promising 'What If?' scenarios.

Futures Thinking and Design Thinking

Futures Thinking can feed into Design Thinking. Divergent and convergent phases of the Futures Thinking process produce a series of scenarios, which illustrate multiple options for what the future might be.

The end-point of the Futures Thinking process can be seen as the starting point for the Design Thinking process. You can then create product concepts and designs for any one of these future scenarios... More

Proactive Innovation

Proactive Futuring

How To Create New Trends

Design Thinking and Business Design

Design thinking will help you to:

▪ understand consumers, the market, its players and forces;

▪ identify and articulate most critical assumptions;

▪ gain insight into and learn from cross-industry best practices;

▪ develop a business model prototype, evaluate it, test it, learn, and iterate... More

User Experience Design

For some soft creations, like websites or educational resources, user experience design is a continuous improvement journey... More

Gaining Insight

Customer Experience as a Love Story

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