What are the major
signals of change that we are seeing in today’s world that might have
implications for the future?
What interesting
opportunities could exist at the intersection of some of
these signals?
Which market insights are
the most interesting?
What kinds of
user needs could emerge at the intersection of these insights?
Which emerging user needs seem to be the most critical?
What kinds of value innovations and new user experiences could
be created to fill the intersection of these needs?