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Design thinking can help you develop a better customer experience, a new product, service
and/or process, or even reinvent your entire business or personal life. Design
thinking helps
entrepreneurs,
intrapreneurs and managers to
create more user-centered products and services, and to spawn desirability in
customers. Design thinking is also a great
tool for creating
outside-the-box solutions to various
complex problems and challenges that occur around us in
life
and
business.
Design thinking extremely useful in
tackling complex problems and perceived challenges that are
ill-defined or unknown, by understanding the human needs and wants
involved, by re-framing the challenges in human-centric ways, by
generating many ideas in brainstorming sessions, and by adopting a
hands-on approach in
prototyping and
beta-testing. |
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Integrated Art and Science
When merged together, iterative design thinking and scientific methods help us
to explain and predict
trends, to develop a better understanding of the world and act within it
more effectively.
Science has a lot of limitations. The scientific approach alone is unable to
take a
holistic view of the problems and opportunities to be addressed, to deal
with
uncertainty, to tap into
intuition,
to
engage people, to get rid of its basic inhuman determinism, and to deliver
the greatest possible customer value.
Design thinking helps to integrate artistic methods into scientific. The
artistic method is a highly valuable method of innovative thinking, of
uncovering insights, of accessing creativity and of
creative problem
solving. Design thinking is
empathy-driven. It is more aligned with human condition and produces deeper
customer insight. It is concrete, yet
flexible. It
connects, engages and brings out the best in people. |
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Design Thinking and Business Design
Design thinking will help you to:
● understand consumers, the market, its players and forces;
● identify and articulate most
critical assumptions;
● gain insight into and learn from
cross-industry best practices;
●
develop a
business model prototype, evaluate it, test it, learn, and iterate...
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