Sellers of e-products are customers for BlueSnap, an Internet payment
platform.
As a customer, we give BlueSnap 2 stars out of 5.
Why do we give BlueSnap such a low rating?
We've been selling
our
educational mini-courses through BlueSnap for years. Yes, BlueSnap kept
introducing some
minor
improvements, yet they introduced some major reductions in
customer value as well.
We started our business relationships with BlueSnap at no-flat-fee basis.
BlueSnap charged a commission only.
After some time, however, instead of
adding
more value to its customers, BlueSnap started reducing it.
First, they introduced flat fees and raised them multifold.
Afterwards they removed the monitor service that the sellers used to analyze
actions of prospective
customers at the 'buy now' page. BlueSnap explained the removal by 'low
value' of the service. Yet, this service was the highly valuable
feedback for us,
their customer. We monitored customer actions every day. Without this
customer insight we can see nothing in this direction, we've got partially
blind.
As a results of this customer dissatisfaction,
we channeled nearly all our e-sales operations away from
BlueSnap.