Business Business Tree Know Your Enemies   EXAMPLES   Balanced Business Healthy Company Sustainable Growth Educative Failure Stories           Why Google+ lost competition to Facebook Belated start, weak differentiation strategy... Having started too late, Google+ pursued a 'me-too' strategy instead of creating radically innovative user value...   Google  ▪  BlueSnap  ▪  Citibank Singapore  ▪  Amazon  ▪  Eternity Group T0pic Case in Point Competitive Differentiation Why Google+ failed Losing Organization Disappointing treatment of employees kills brand appeal e-Commerce Disappointing treatment of long-term partners Customer Service Lufthansa: Customer Dissatisfaction Story World Peace Prizes What's wrong about the Nobel Peace Prize Website Website ranking by Alexa Banks Disappointing treatment of loyal clients Online Business Disappointing treatment of affiliates Rebranding "Meta" Name: Strengths and Weaknesses   Educative Jokes T0pic Joke Organisation How to prevent innovation Negotiation Getting to NO Value Innovation Three Legged Chicken