How To Create Customer Value - Tips for a Manufacturing Company, Process Enterprise

Create More Value for Customers

Best Practices: Customer Value Creation

Organizations that excel at strategy execution and achieve remarkable results know how to create sustainable value for customers, employees and shareholders.

Customer Care

Achieving Deep Customer Focus

Make Doing Business with You Easy

Imagine the ideal customer experience
and strive to provide it.

Gain Sharing

Gain Sharing helps ingrain customer-driven innovation in corporate culture and operations.

Innovative Value

Incentive Motivation

The goal as a company is to have customer service that is not just the best but legendary.

Sam Walton

Great Customer Service

Outstanding customer service is a great differentiator and a competitive advantage.

Businesses have traditionally relied on technology and product innovation for competitive advantage. However, as products became commodities due to global competition and relentless technological advances, the battleground for differentiation and customer value creation shifted to customer intimacy and service. This service-focused competitive strategy has worked well for numerous companies across various industry sectors.

Customer Service

Cross-functional Customer Service

Customer Experience

Customer Experience Management

User Experience

Add More Value

Loving Customer Relationships

A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.

Henry Ford

Tips for a Manufacturing Company

According to Andrew Spanyi, "a feature of such organizations is their ability to define key organizational capabilities – that produce observable value to customers."

Typical organizational capabilities include:

→ creating innovative customer value

→ creating a customer-focused website

→ creating an appealing customer value proposition

→ order taking

→ developing, commercializing, producing, and shipping products

→ providing advice and service

→ installing equipment

→ sending invoices

→ paying suppliers

→ collecting funds

Customer