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Success Story of Phillip H.
Knight, Founder of Nike
The Power of Passion
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By
the time he graduated in 1959 with a degree in business administration,
Knight understood the importance of
innovation,
not just in
product design but
also in
marketing.
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Seek a calling... If you’re following your
calling, the fatigue will be easier to bear, the disappointments will be
fuel, the highs will be like nothing you’ve ever felt. |
Philip H.
Knight |
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He was well aware of Bowerman's attempts to
create a better running shoe, and Knight possessed the drive and enthusiasm
to bring those concepts to reality.
After obtaining his M.B.A. from Stanford
University in 1962, Knight returned to Eugene to found Blue Ribbon Sports,
Inc. with Bowerman. |
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Knight soon began selling shoes
at track meets out of the back
of his Plymouth Valiant station
wagon, eventually making enough
money to quit his job as an
accountant.
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By 1972, Blue Ribbon Sports was renamed Nike, Inc.,
after the Greek goddess of victory. |
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Entrepreneurial Vision |
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Under Knight's leadership, Nike
quickly became the world's largest sports and fitness company – thanks to a
constant pursuit of innovation and
ingenious marketing and
advertising.
Having retired from the CEO position at Nike in 2004, Knight continued to
serve as the company's chairman.
But he has always been much more than a corporate executive.
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Knight is the father
of sports marketing, an industry he almost single-handedly created. He is a
visionary and a
leader. And he
embodies everything that is Nike – excellence,
integrity, and
passion.
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