Brand Wisdom & Brand Management

Advantages of Strong Brands

 

  

 
Vadim Kotelnikov inspirational speaker Branding, Brand Management

"Your brand is like an army banner, waving which you must carry against the enemies, of which everything new has many. These enemies include resistance to change, competitors, lack of motivation of your partners and much more."

~ Vadim Kotelnikov

  

In today's overcrowded marketplace, being just excellent is not enough. You must also be remarkable and rememberable.

  

 
BRAND APPEAL - from relentless value innovation to strategic benefits  

Why Branding Is So Important

External: Branding seeks to distinguish your company, product or service from the competition and create a lasting impression in your prospect's mind.

Internal: Powerful brands increase employee satisfaction, loyalty, and achievement drive.

  

 

 
   

Coaching by Example

Innompic Games as a transcendent brand

 

  

 
Vadim Kotelnikov

Innompic Games that turn the Earth to a Planet of Loving Creators are designed to make a positive impact globally for centuries ahead.

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon

 
Brand Transcendence example: Innompic Planet of Loving Creators  

Innompic Games is a civilizational breakthrough.

Innompics are much more than a Blue-Ocean innovation,
it is
a Blue-Planet mega-innovation.

  

 

 
 

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” ~ Warren Buffett

  

Brand Consistency

Brand Transcendence

  

 
 

“Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery wears out. Inventories get depleted. Technology becomes obsolete. Brand loyalty is the only sound foundation on which business leaders can build enduring, profitable growth.”

~ Jim Mullen

  

Brand Appeal

Brand Appeal of Innompic Games

Love Your Customers

Customer Experience Management (CXM)

  

 

 
 

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another... Every interaction in any form, is branding.” ~ Seth Godin

  

Brand Attributes

Value Mantra

Brand Attributes of Innompic Games

 

 
 

“A brand is the promise of an experience,” said Alexander Isley. A strong brand is trustworthy promise of a great customer experience.

Kevin Lane Keller, the author of a book on strategic brand management, lists the following advantages of strong brands:

Greater perceptions of product/service performance

Greater marketing communication effectiveness

Greater customer retention and loyalty.

More appreciative customer response to price increases and decreases

Larger margins

Less vulnerability to competitive marketing actions

Less vulnerability to marketing crises

Greater trade cooperation and support

Possible licensing / franchising opportunities

Greater brand extension opportunities

  

 

 
Brand Development Brand Management Brand Transcendence Brand Enhancement Brand Consistency Vadim Kotelnikov Brand Development: Consistency, Enhancement, Transcendence      

 
 

Brand enhancement involves a strategic approach to making a brand more appealing, more recognizable, and ultimately more authentic. It combines aesthetic and functional elements that elevate brand presence and impact in the market.

  

Brand Development

Example of Brand Enhancement: HUMANITY Games 'Bricks for BRICS'