Why Advertising?

Advertising, frequently known as above the line expenditure, and promotion is a powerful way to → differentiate your products and services.

→ Great Slogan: WOW Principle and 7 Features

Word-of-Mouth

Word-of-mouth advertising is perhaps the most effective way of advertising. Loyal brand ambassadors and users make excellent endorsers... More

 → Emotional Marketing    → Buzz Marketing

"Doing business without advertising is like winking at a person in the dark. You know what you are doing, but no one else does!" ~ Steuart Henderson Britt

Harness the Power of Psychology

You don't need a degree in psychology to compete successfully in the marketplace, but you do need some way to figure out the different styles of interaction different people prefer to use.

For instance, Intuiters are tend to look at the big picture and avoid the details. They are very interested in the possibility of what's coming next. This is why this type of person would be receptive to a → differentiation strategy based on your product being the next generation in its category... More

The Unfair Advantage: Sell with NLP!

Create Urgency So People Buy Now

You must create urgency so people will buy your products or services now.

→ Customer Value Proposition

Many companies use limited time offers to create urgency. Your ad can get people interested in your product, your limited time offer can make them buy now. Limited time offers stop people from putting off buying your products or services. They stop them from procrastinating.

Use Metaphors

Use Industry Publications

If your industry field is new, try to convince an industry publication to survey it, or order an article about it and your company's leadership position in this field. "Roughly six times as many people read the average article as the average advertisement. Editors communicate better than ad men," said advertising legend David Ogilvy about the power of the press.