Samples Job Description

  

Copywriter/Thinker

Typical job description,
qualifications sought

 
 

Job Description

It’s the hardest challenge civilization has ever faced: how do we get people to care about climate change and demand action on this existential threat?

Potential Energy Coalition is taking on this challenge by tapping the best minds in marketing, media and creative to change attitudes and beliefs and motivate substantive action on climate change. We have built an industry-wide marketing capability, driven by insights and supported by a coalition of the very best talent in the industry, to launch and support campaigns about this issue.

This Copywriter/Thinker role at Potential Energy is a unique opportunity within the creative space - conceptualizing, writing and creating content that motivates human beings to care about climate change and working with some of the best creative minds in the advertising industry.

Reporting directly into our Creative Director, you will work with our creative, strategy and production teams to create 360 advertising campaigns and experiences that inspire collective action against climate change.

  

Sustainable Development

Circular Economy

Copywriting

7 Rules of Writing

AIDA Framework

Quotes

Authors

Quotes by Great Writers

Fiodor Dostoyevski

Daniil Kharms

Rabindranath Tagore

Leo Tolstoy

Mark Twain

Oscar Wilde

Mikhail Zadornov

Mikhail Zhvanetski

  

 

 
 

Responsibilities

Concept and brainstorm with our Art Director for campaign ideation.

Quickly develop compelling concepts that come at the issue from unique angles.

Write engaging and high-performing digital marketing assets, including video scripts, social media posts, web copy, digital display ads, etc.

Manage the vision, voice and tone for 360 campaigns.

Create compelling narratives for presentations to our partner organizations.

Develop creative for our own brand to support our website and social media pages.

Stay up-to-date on current best practices, trends and user experience in content engagement across digital platforms.

  

AI-powered Copywriting

Creative Experiments with AI as a Writer

Creative Ways to Use ChatGPT in Affiliate Marketing

The Danger of Delegating Too Much to Artificial Intelligence (AI)

Public Speaker

DOs and DON'Ts

Content Marketing

An Easy Way to turn Business Rules into an Interesting Story

  

 
 

Qualifications

5 + years experience in a fast-paced agency, in-house copywriter or content development role

Strong conceptual thinker and collaborator

Ability to think and write from multiple points of view

Media-fluid: equally adept at writing TV scripts, developing social media content, experiential ideas, etc

Experience managing film productions

Great at packaging creative ideas as narrative presentations

Highly curious with a love of learning and reading

Bonus if you have design or filmmaking skills

Must provide portfolio to be considered for the role.

* * *

Outstandingly Soft-Skilled Job Candidate