THANK-YOU messages from users of e-Coach

WOW! This is one of the best website I ever seen, it become one of my daily routine website, it is a very informative and helpful website specially when it comes to business.

Ralph Khan

USA

I am using your e-Coach (1000ventures.com) and e-courses for 10 years from now. They are truly very helpful and hats off to the variety of subjects included.

Arti

India

Your e-Coach is very informative and easy to learn. It prompts me to look broader and inspires new ideas. Hardly any assignment I ever submit without exploring your site. Keep up  the good work.

Syed Abbas

UK

I have visited your e-Coach's website many times and I must say that I am most impressed with the tons of useful insights, success tips, advice and impressive PowerPoint slides you have out up at your website. This is an indication of your professionalism and willingness to share.

Wendy Kwek

Singapore

As an actor, I love the inspirational e-Coach because it boosts my creativity by widening my horizons, offering diverse insights, and prompting me to ask myself open creative questions.

Dennis Kotelnikov

Russia

As a leadership trainer, I was most inspired by your e-Coach. I've just read BE MAD that truly awaken my mind to a greater level of imagination…

Peter Chikumba

Zimbabwe

I visited your website and checked out the demo training and find them fascinating. I have been searching for training resources tailored to meet the knowledge requirements of Corporate Executives in my part of the world and I think your products are the answer.

Emmanuel Ediau

Uganda

The user experience (UX or UE) is how a user interacts with and experiences a product, system or service. It includes a person's perceptions of utility, ease of use, and efficiency. Improving user experience is important to most companies, designers, and creators when creating and refining products because negative user experience can diminish use of the product and, therefore, profitability. User experience is subjective. However, the attributes that make up the user experience is objective.
 

'user experience' includes all the aspects of the interaction between the end-user with the company, its services, and its products

User Experience Design
 

User experience
In the classical marketing model, marketing is deemed to a funnel: at the beginning of the process (in the "awareness" stage) there are many branches competing for the attention of the customer, and this number is reduced through the different purchasing stages. Marketing is an action of "pushing" the brand through few touch points (for example through TV ads).

Since the rise of the World Wide Web and smartphone applications, there are many more touch points from new content serving platforms (Facebook, Instagram, Twitter, YouTube etc.), individual online presences (such as websites, forums, blogs, etc.) and dedicated smartphone applications.

As a result, this process has become a type of "journey":

The number of brands does not decrease during the process of evaluating and purchasing a product.
Brands not taken into account in the "awareness" stage may be added during the evaluation or even purchase stage
Following the post-purchase stage, there is a return to the first step in the process, thus feeding the brand awareness.[48]
This process may be referred to as the "customer journey" or the "buyer's journey".[citation needed]

In relation to customers and the channels which are associated with sales, these are multichannel in nature. Due to the growth and importance of social media and digital advancement, these aspects need to be understood by businesses to be successful in this era of customer journeys. With tools such as Facebook and Twitter having such prominence, there is a constant stream of data that needs to be analysed to understand this journey.[49] Business flexibility and responsiveness is vital in the ever-changing digital customer environment, as customers are constantly connected to businesses and their products. Customers are now instant product experts due to various digital outlets and form their own opinions on how and where to consume products and services.[50] Businesses use customer values and create a plan to gain a competitive advantage. Businesses use the knowledge of customers to guide the customer journey to their products and services.[50]

Due to the shift in customer experience, in 2014 Wolny & Charoensuksai highlight three behaviours that show how decisions can be made in this digital journey. The Zero Moment of truth is the first interaction a customer has in connection with a service or product. This moment affects the consumer's choice to explore a product further or not at all. These moments can occur on any digital device. Showrooming highlights how a consumer will view a product in a physical store but then decide to exit the store empty handed and buy online instead. This consumer decision may be due to the ability to compare multiple prices online. On the opposing end of the spectrum is webrooming. Consumers will research about a product online in regards to quality and price but then decide to purchase in store. These three channels need to be understood by businesses because customers expect businesses to be readily available to cater to their specific customer needs and purchasing behaviours.[49]