|
Used in |
Lifestyle Corporations |
High-Growth
Ventures |
|
Building Business Around |
→
Competence-driven
idea |
Opportunities:
customer-driven idea
or a new technology |
|
Market Focus |
Serving established
customers |
Entering emerging
market that has yet to be recognized and exploited |
|
Results |
Quite predictable |
Quite unpredictable
>>> |
|
Time-to-Market |
Willingness to
sacrifice speed for thoroughness |
Speed is above all;
must be
first to market. |
|
Success Measure |
→
Earnings
 |
Market capitalization |
|
Market Research |
Analysis, review,
methodical consideration of facts. |
"Living the data",
agility, experimentation,
→
adaptation, and rapid response |
|
Management Attitude |
Dedicated to delivering an
operating plan |
Dedicated to
identifying and adapting to unmet, unserved
customer needs |
|
Management Style |
Thorough planning and
plan implementation; incremental logic of strategic improvement |
Driven by
imagination
and
faith; chaotic; always ready
to adapt rapidly and change |
|
|
|
Core
Competence |
Performing core
manager's functions |
Ability to
move
quickly from idea to product to market |
|
Independence |
Responsibility and
control |
Anarchic, demands
space for action |
|
Risk
Management |
Reason, caution,
predictability, avoiding failure at almost any cost |
Experimenting,
adapting, failing, and experimenting again |
|
Change Management |
Formal procedures |
Turning 180 degrees
at top speed, and resuming cruising speed |
|
Motivation |
Promotion |
Risk-reward structure |
|
Decision Making |
Slower; corporate
approval procedures to be followed |
Faster;
→
Entrepreneur
is the key
→
decision maker |
|
Funding Source |
Annual plan |
Venture capital |
|
Financial Focus |
→
Profit
|
Cash flow |
