Why Should You Strive To Become a Market Leader?

It's better to be the first than it is to be better.

  

 
 

Innompic Games

Russia Innompirsity virtual team  was the first to submit its video to the World 'First Impression' contest and became the model for others

 

  

 

 

Being first in any category is going to give you the edge – being first comes from breaking rules and being fast. It's much easier to get into the mind of consumers first than try to convince people you have a better product or service than the one that did get there first.

Once you are first and get the consumers to buy your brand, often they won't bother to switch. People tend to stick with what they've got.  >>>

  
 

PowerPoints for Teachers: Market Leader

  

 
Sun Tzu: The Art of War

Being a little ahead of your opponent, often provides greater advantage than superior numbers or greater resources.

Sun Tzu

The Art of War

 

The world is changing very fast. Big will not beat small anymore.

It will be the fast beating the slow.

Rupert
Murdoch

 

 
Mark Zuckerberg business advice quotes Facebook

Whether you company small or big, place a really big premium on moving quickly. Since its early days, pir company’s motto was, “Move fast and break things".

Mark Zuckerberg

Facebook

 

 
 

Improvements are always made to product/service inventions and innovations but the first in has a head start. Once you are the leader, a position mostly gained by being first, it is pretty hard for competitors to dislodge you, as long as you keep your products up to date and of comparable quality.  >>>

Further, the first in to the market has the opportunity to have its brand name adopted as the generic category name.  >>>  Innompic Games icon

  

 
 

Example

  
World's #1 Innompic Games

The daring World's #1 strategy helped the Founder of Innompic Games to create a civilizational breakthrough and to build IG as  a relentless global trend setter.