Evolutionary change is
relatively painless. However, it
is rarely fast enough or
comprehensive enough to move
ahead of the curve in an
evolving world where stakes are
high, and the response time is
short.
When faced with market-driven
urgency, abrupt and sometimes
disruptive change may be
required to keep the company
competitive.
In situations when timing is
critical to success, and
companies must get more
efficient and productive
rapidly, revolutionary change is
demanded.
When choosing between
evolutionary change and
revolutionary action, you as a
leader must pursue a balanced
and pragmatic approach.