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Five Missions of the
Global Core |
|
Mission |
Objective |
|
Identity |
To
formulate a vision
and a set of
→
shared values
To create the most favorable and
strongest corporate identity possible in each relevant constituency |
|
→
Capabilities |
To act as a sourcing/disseminating
"market maker" to ensure corporatewide access to world-class,
low-cost
capabilities
To provide "matrix capabilities" in
nonmatrix organizations
>>> |
|
Capital |
To minimize cost of capital and fund
growth |
|
Strategic Leadership |
To provide the
→
Vision,
→
leadership,
and
purpose for growth
Initiate
"outside-the-box" thinking to generate future growth |
|
Control |
To exercise control on behalf of the
board and the shareholders
To understand and manage the risks of the
business |
|
Core
versus
Center |
|
Center
-
suggests something that is in the middle
-
a holdower of the
command-and-control model
-
information flows into it and directive
flows out of it
Core
-
suggests a sense of essence and purpose,
of heart
-
creates the context for growth
-
ensures that the pieces are in place for
growth and that they are working effectively and not clogging up the
works
-
sets the tone, while not always beating
the drum
-
adds value, not sheer overhead
|
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Global Core Defined
The heart of the
Centerless Corporation is the Global Core, which is a revolutionary
overhaul of the old corporate center or headquarters. It is:
-
global in the sense that it is
responsible for key missions across the entire geographically dispersed
corporation;
>>>
-
a core because it is meant to impart
value to all of the other elements of the model, and not simply add
excessive overhead.
>>>
"When
the Master rules, people cannot make note of his existence." ~
Lao-tzu
The Core is not a Center
The Global Core is not a center because the
execution of its missions is distributed across the numerous pieces of the
corporation. The global nature of business makes it imperative that
companies perform many Core activities close to where they are needed.
→
Technology enables
this to happen. The Core's role is to add value where business units cannot.
Lean Structure
The Global Core has a
→
lean structure. It is far
smaller than the traditional corporate center and has high leverage in the
things it does. The Global Core consists solely of the
→
CEO,
his or her
→
Team,
and only those services necessary to add value to the corporation. There are
no centralized services. For instance:
-
Human resources component deals strictly
with
→
high-level strategy,
leadership
development and allocation of key people, while things like benefits and
payroll administration are carried out in the Business Units;
>>>
-
Public affairs component deals just with
corporate identity, not with brand
management.
|