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Importance of
an Inspiring Vision
To achieve great things, you need
to create and ambitious
and inspiring vision.
Corporate vision is a soul of your
corporate strategy
and a guiding star for your people. It
inspires people, provides purpose,
direction, and
motivation. |
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The purpose
of articulating a coherent vision of a desirable future in which your
organization could thrive is to focus your organization and your partners on
those things you could now to bring that future state about. An inspiring
vision is a key element of an
inspiring culture.
You vision should not be laid out in details.
It is the direction and stretch that count.
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Creating a Company Vision
Corporate vision
must both be driven by (Yin) and
drive (Yang) the aspirations of its
customers.
Corporate vision may contain commitment to:
▪ Creating an extraordinary
customer value
▪
Developing a great
new product or service
▪
Serving customers through
the defined
service portfolio
▪
Ensuring quality and
responsiveness of customer services
▪
Providing an
enjoyable work
environment for employees
▪
Ensuring
financial strength
and
sustainable growth of the company
for the benefit of its stakeholders. |
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Example of a Poorly Formulated Corporate Vision: STF Medical
The corporate vision of STF Medical, Austria, is "From concept to management
─ all from one hands." This is actually an example of how a corporate vision
should NOT be formulated...
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