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Vision
Corporate vision is a short,
succinct, and
inspiring
statement of what the
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Organization
intends to become and to achieve at some
point in the future, often stated in competitive terms.
→
10 Rules
for Building a High-growth Business
Vision refers to the
category of intentions that are broad, all-inclusive and forward-thinking.
It is the image that a business must have of its goals before it sets out to
reach them. It describes
aspirations for the future, without specifying the means that will be used
to
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achieve those desired ends.
Learn from the
→
Market Leaders
Silicon Valley leaders keep stretch in their vision and communicate
purpose and direction consistently and within multiple contexts. They keep
linking the events of today to their vision, underscoring the relationship
between the two
keep people motivated
and focused...
More |
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Mission Statement
Meaningful mission, or purpose, is a core
characteristic of
→
Winning Organizations
. An Inspiring mission bonds
people together and ignites passion that can deliver extraordinary results.
It makes concrete the
→
Leader's view of
the direction and purpose of the organization.
The primary goal of any business is to increase stakeholder value. In
developing a mission statement, remember that your organization serves
multiple stakeholder groups and identify how it will address the needs of
its most important stakeholders ...
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Strategic Intent
A
strategic intent
is a company's vision of what it wants to achieve in the long term. It must
convey a significant
→
Stretch for your company, a sense of direction, discovery,
and opportunity that can communicated as worthwhile to all employees. It should
not focus so much on today's problems, which are normally dealt with by company
visions and missions, but rather on tomorrow's
→
opportunities.
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→
Employee Empowerment
>>
Challenge imagination
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Setting
Goals
The major outcome of
strategic road-mapping and
strategic planning, after gathering
all necessary information, is the
setting of goals for the organization based on its vision and mission
statement. A goal is a long-range aim for a specific period. It must be specific
and realistic.
Long-range goals set through strategic planning are translated into
activities that will ensure reaching the goal through operational
planning.
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Lead by Example
The
exercise of crafting
well-defined visions and
mission statements is a waste of time and talent if
they are used for nothing but being published in the
annual report and displayed in a reception area. This happens very often in
→
losing organizations
where corporate vision and mission don't inspire people, where
people lack of
strategic
alignment and don't know where the organization is going and
what it is trying to achieve in the future.
>>>
To be able to
→
inspire
and
→
energize
employees
to work towards corporate objectives, visions and missions should be more
than a formal statement.
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Executives
and
→
managers
should live them,
be seen living them, and constantly
communicate them to their employees. |
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References:
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Guide to Management Ideas, Tim Hindle
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Built to Last: Successful Habits of Visionary Companies,
Collins, J. and Porras, J.
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The 10-day MBA, Steven Silbiger
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Extreme Management, Mark Stevens
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It's not the BIG and eats the SMALL... it's the FAST that eats the SLOW,
J. Jennings, L, Haughton
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The 22 Immutable Laws of Marketing, Al Ries & Jack Trout
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Changing Strategic Direction, Peter Skat-Rørdam
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The Leader's Guide To Lateral Thinking Skills, Paul Sloane
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Jack Welch and the GE Way, Robert Slater
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The Welch Way, Jeffrey A. Krames
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