How will your value proposition,
value innovation, business
model, revenue model,
differentiation strategies,
product, service and/or
invention fit into the foreign
market?
Should you enter the market
through trade or through
investment / joint venture?
Should you obtain your supplies
and strategic partners
domestically or from abroad or
both?
What product/service adjustments
are necessary to be responsive
to local conditions, customer
needs, cultural biases, and
perceptions?
What market penetration
strategies and instruments (e.g.
social media, artificial
intelligence (AI),
or
innovation ecosystem) should
you use?
What threats from global/local
competition should be expected
and how can you counteract these
threats? What
challenges should be addressed
and how to
prepare to win the battles?
How could you achieve
outstanding results and
stand out from the
competition?