The Rainbow of Marketing Strategies - invent your winning mix

The Rainbow
of
Marketing Strategies

The Rainbow-of-Marketing intelligence helps you increase your proficiency in marketing strategy through integrating diverse approaches, each contributing to your marketing expertise and competitive advantage.

I practice what I preach, and I preach what I practice.

Be inventive if you want to stand out.
Explore various marketing strategies and create your own winning marketing mix!

Organic and Inorganic Marketing

Organic marketing is focused on generating traffic to your site or brand over time.

Inorganic marketing uses disruptive and paid methods to target, reach, engage, and convert audiences quickly. Shock therapy communications are an example of disruptive inorganic marketing of new strategic directions.

Positioning
Positioning refers to how a product, brand, or idea is perceived in the customer's mind relative to competitors. In marketing that is "a battle of perception", positioning involves shaping perceptions through differentiation, messaging, unique value propositions, and experience... More

Positioning
KoRe 10 Tips of Positioning
10 Commandments
Brand Positioning

Examples

Inbound and Outbound Marketing

Outbound marketing involves proactively reaching out to consumers to get them interested in a product. Key marketing techniques here are curiosity marketing, creative marketing, growth marketing, SWOT marketing, guest posting, buzz marketing, world-of-mouth marketing, and reciprocal marketing.

Inbound marketing centers on creating and distributing content that draws people into your brand or website/webpage. Key marketing techniques here are search-engine marketing, credibility marketing, empathetic marketing, motivational marketing, and persuasive marketing.

Virtuoso Marketing, white marketing, emotional marketing, content marketing, social-media marketing are cross-cutting strategies that are used in both outbound and inbound marketing.

Marketing Strategies

An Easy Way to turn Business Rules into an Interesting Story

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Marketing Rainbow

Notes

Blue-Ocean Marketing

Blue-Ocean Marketing is a disruptive and game-changing customer-acquisition strategy that focuses on proactive creation of radically new needs, desires, and market spaces rather than competing in "red" overcrowded markets... More

Blue-Ocean Communication
Ice-Breating Marketing
Wood-Screw Marketing

AI-powered Marketing

Artificial Intelligence (AI) replaces average marketers and elevates great marketers. AI as a marketer can produce average results much faster. Passionate and creative marketers can turn those average results into something extraordinary and super-productive.

How to beat AI in creativity
Synergy of Human Intelligence and AI
Leaders sell Dream, Hope, Self

"Don't outsource all your marketing content to artificial intelligence (AI). In a marketing world swamped with junk AI content, creative, high-quality storytelling is gold."

~ Vadim Kotelnikov

Immersion Marketing

Immersion marketing is a form of experiential marketing strategy that creates deep engaging experiences for consumers and appeals to their senses and emotions at deeper levels. This approach integrates various marketing methods such as freeware, test drives, relationship marketing, and interactive experiences to enhance consumer engagement.

Digital Marketing
is the component of marketing that uses digital technologies, channels, media and platforms to promote brands, products, services and other value propositions.

Brand Enhancement

Brand enhancement involves a strategic approach to making a brand more appealing, more recognizable, and ultimately more authentic. It combines aesthetic and functional elements that elevate brand presence and impact in the market.

Brand Development
Example of Brand Enhancement: HUMANITY Games 'Bricks for BRICS'

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Marketing Rainbow

Notes