Let's start positively!

Some people creative, and some are super-creative.

Mind limitations have nothing to do with this.

Simple know-hows and practice make the difference.

  Supercreativity vs. Creativity





Below are some limitations of our mind you must take into consideration while assessing your perceptions or preparing your pitch or speech.



Ask Learning SWOT Questions



Vadim Kotelnikov communication advice quotes If you want your message to hit the target, make adjustment to the wind.

When you prepare a speech, a presentation of a new idea, a sales presentation, or some other communication, you must understand your audience and make your message easy for them to understand and absorb.



Our Brain Cannot Accept a Message When It

Lacks enough or the right kind of information

Has no frame of reference

Is unable to find a familiar hook to connect the new information to the current state of mind

Can't connect the parts of what it's hearing as it has not been provided with an overall presentation structure


How Our Mind Works

3 Metafunctions of the Mind

Right and Left Brian Functions

Selective Perceptions





How To Deal with these Limitation of the Mind





Vadim Kotelnikov

SWOT Marketing

Use a familiar framework to sell unfamiliar solutions

Vadim Kotelnikov, founder of 1000ventures - personal logo Vadim

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon


SWOT Marketing use a familiar framework to sell unfamiliar solutions  

SWOT Marketing is an outside-the-box use of the well-known SWOT matrix
selling revolutionary solutions
prospects who need a frame of reference and a familiar structure.





Our Brain Can Process Only Positive Information

The language of brain are pictures, sounds, feelings, tastes and smells, i.e. inputs from your senses. Your brain cannot work with negative information, i.e. inputs you haven't experienced. It can work only with positive information, the "information from the experiences of your five senses, which it then manipulates in the emotional blender we call the imagination," writes Nicholas Boothman in his book Connecting in Business in 90 Seconds or Less.



Limited Attention Span

"The brain is a wonderful organ: it starts working the moment you get up in the morning and does not stop until you get into the office." ~ Robert Frost

The limited attention span means that only part of your memory surface can be activated at any one time. "This limited attention span is extremely important for it means that the activated area will be a single coherent area and that single coherent area will be found in the most easily activated part of the memory surface. The most easily activated area or pattern is the most familiar one, the one which has been encountered most often, the one which has left most trace on the memory surface. And because a familiar pattern tends to be used it becomes ever more familiar. In this way the mind builds up that stock of present patterns which are the basis of code communication," writes Edward de Bono in his book Lateral Thinking.








Knowing People

Know Your Inner Enemies