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		Creative Problem Solving 
		    
	 
    Perceptions Rule Our Life 
	and Business 
    How we generate information about the world is 
	perceiving.  
	 
    Our 
			
		
			
					
		
		
		
					→   
	
		
		
					life 
	and 
		
		
		
		→
		
		
		
		
		
		business –
	
   
					
		
					
							
					→
    						
							
							
	decision making,
	
		
		
		
		→
		
		
		
	
		
	communication, 
	
		
		
		
		→
		
		
		
		
		
		
		negotiation,
	
		
		
		
				
		→ 
			
		
	
		
	leadership, 
	
		
		
			
		→
		
		
		
	
	teamwork,
	
		
			
		→
		
		
		
	
			motivation,
	
		
		
		
		→
		
	
		
	value 
	innovation,
	
		
		
		
		→
		
		
		
		
		differentiation,
	
		
		
		
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		marketing, etc. – is all about perceptions.  The essence of 
	leading, 
	
		
		
				
		→ 
			
		
		
		managing and 
	
		
		
		
		→
		
	
		
		selling is coming to grips with people's 
	perceptions. 
    
    
	
	Idea Evaluation: 
    
    
    
    
	
    
    
    
    
    
    
			4x2 Perceptual Positions 
   
					
		
					
							
					→Smart & Fast 
					
    
    
    
    
					
							
					
							
					Decision Maker 
    
    
    
    
Perceptual positions 
	can help you gain new understanding through seeing things from different 
	perspectives... 
    
    
    
    
	
	More   
			  
			
			References:  1.
  "Making Better Business Decisions," Steve W. Williams | 
			
		
			
					
		
		
		
		→
		
		
		
		Same Reality, 
		
		
		
		
		Different Perceptions 
	  
	Most of your judgments result from decisional 
	shortcuts you use to generate solutions that are good enough most of the 
	time. When you perceive a situation that looks familiar to you, doesn't your 
	past experience cause you to see the event in terms of what you expect? 
	Doesn't your limited span of attention lead you to categorize things by 
	aspects that appear similar to what you already know?   
	 
	"We are constantly bombarded with so much 
	sensory information that it is impossible for us to pay attention to 
	everything. Our 
		
			
					
		
		
		
		→
		
			
					
		subconscious
	mind scans our environment and selects what it 
	deems may be important for us to notice. Even then, people not only see 
	things the way they are, they also tend to see what they expect to see, as 
	well as what they want to see."1  
		
        
		
		
		
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		Cultural Differences 
	
		
		
		
		
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		Understand 
		
		
		EGA of Your Audience 
	
			
					
		
		
		
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		4 NLP Perceptual Positions 
	"Much of human perception is 
	based not on information flowing into the brain from the outside world but 
	what the brain, based on previous experience, expects to happen next,” says 
	Sandra Blakeslee.  
			
			 
	
 Young Women or Old Woman? 
    Beauty... 
	Truths... Everything is in the eye of the beholder...  
    This example is often used by educators when 
	they talk about
	selective perceptions. Take a look at the
	
	
		
		
	Image 1 of a woman. How would you describe her? Is she young or old? 
	Pretty or unattractive? Rich or poor? You must have classified her as young, 
	pretty, and wealthy. Now look at the
	
	
		
		
	Image 2. Have you change your mind? Unlikely. You still see a young, 
	pretty, and wealthy woman. And what if I tell you that she is old, 
	unattractive and poor? You won't believe me. 
    However, people who are initially shown the 
	woman in
	
	
		
		
	Image 3 and then are asked to describe the woman in
	
	
		
		
	Image 2 almost always say she is old, unattractive, and poor, i.e. they 
	see the opposite of what others see in the very same picture. "When shown 
	either the relatively unambiguous picture of the young or old woman first 
	(Figure 1 and 3) and than the composite picture (Figure 2), selective 
	perception has been triggered. Exposure to either picture draws our 
	attention to seek out thinking processes willingly oblige by conforming that 
	the second picture lives up to our expectations."1  
		     
	 
    
	"The state of your 
life is nothing more than a reflection of your state of mind." 
 ~ Wayne W. Dyer
 
       
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